For over 50 years, June has signified Pride Month in the LGBTQIA+ community. Pride Month has a rich history rooted in the LGBTQIA+ rights movement, primarily commemorating the Stonewall Riots of June 1969 in New York City. The following year, the first Pride March was organized in Manhattan, marking the birth of the modern Pride movement.

In cities and towns across America, and in most corners of the world, Pride Month is marked by celebrations, including marches, parades, festivals, and special events, as well as the flying of brightly colored rainbow flags.

In recent years, businesses have become increasingly involved in Pride Month. Companies from various industries — retail, technology, e-commerce, and entertainment — have embraced the celebrations and actively supported the LGBTQIA+ community. Many organizations now incorporate Pride-themed merchandise, advertising campaigns, and corporate partnerships during the month of June.

We believe that embracing diversity and celebrating the uniqueness of every individual makes us a stronger company.

Chris McCann, CEO, 1-800-FLOWERS.COM, Inc.

Partnering with Point Foundation

This year, 1-800-FLOWERS.COM, Inc. is teaming up with Point Foundation to support and empower LGBTQIA+ students to achieve their full academic and leadership potential.

In support of Pride Month and beyond, the company is granting $25,000 in scholarships and funding to Point Scholars. The collaboration aims to help LGBTQIA+ students achieve their full potential, making a significant impact on society.

Helping LGBTQIA+ students for over 20 years

For over 20 years, Point Foundation has been the largest scholarship-granting nonprofit for LGBTQIA+ students studying in the United States. Its scholarships support LGBTQIA+ students as they pursue undergraduate, graduate, and doctoral degrees at accredited universities and community colleges in the United States.

Point Foundation Students on Patio at NLC
Flagship Scholarship recipients pose at the 2022 Point Foundation National Leadership Conference in Los Angeles. (Photo courtesy of Point Foundation)

More than half of Point Scholars are first-generation college students, 24% are transgender or nonbinary, and 84% are BIPOC (Black, Indigenous, and people of color). Foundation alumni are employed in nearly every field, including law, education, art, politics, business, and medical care.

We are proud to support all the incredible work the Point Foundation does through its scholarship programs, as well as its coaching, mentorship, networking, and overall supportive community for LGBTQIA+ students across the United States,” says Chris McCann, CEO of 1-800-FLOWERS.COM, Inc. “We believe that embracing diversity and celebrating the uniqueness of every individual makes us a stronger company.”

How gift-givers can help

Gift-givers can show their Pride by sending a thoughtful expression to loved ones from an exclusive collection of rainbow-themed gifts from 1-800-Flowers.comHarry & DavidCheryl’s Cookies, and more. Customers also have the option to support Point Foundation throughout Pride Month with a donation upon checkout across the 1-800-FLOWERS.COM, Inc. family of brands.

Also, throughout the month of June, team members of the 1-800-FLOWERS.COM, Inc. LGBTQ+ & Allies Employee Resource Group will walk in Pride parades across the country, and the company will host a learning session with Point Foundation for employees nationwide.

Happy Pride Month to the LGBTQIA+ community, its families, allies, partners, and friends!


John Casey is the lead columnist and editor-at-large for The Advocate, the world's oldest and largest LGBTQ news site. In addition, he is the director of PR consulting firm JCCommunications and an adjunct professor at Wagner College in New York City. His writing has appeared in numerous media outlets, including the New York Post, New York Daily News, Pittsburgh Magazine, IndieWire, Smashing Magazine, and The Ladders.

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