Do you remember the first time you were given a nickname or a pet name? It’s a great feeling when you become so comfortable with a person or have shared a special moment with a friend that you’re able to transition into calling each other by a shortened version of your formal names (from Elizabeth to Beth), or by a name that was created after you both shared a hilarious moment together (like how your coworker now calls you “butter fingers” after that one time you dropped your coffee and it spilled all over both of you).

Usually it’s only your closest friends and family that earn the right to call you by your nickname, which is why we would now like to share our nickname with you, our favorite customers. We realize that can be a mouthful when you’re trying to explain to your friends and family where you bought the unique gift they loved so much (We can’t say it 3 times fast either 😉 ). And we know that it can be a lot to type (and sometimes spell!) into your browser when you’re in a rush and looking for a meaningful present to give at that fast approaching party. Well you don’t have to worry about that anymore because we have a nickname that will help make your life easier!

From now on “” is your shortcut to finding the perfect personalized gifts from

Nothing about our quality products or supreme service has changed; we just wanted to give a friend as close as you an easier way to reach us. . We like to see it as, “Our name is but our good friends (that’s you!) call us”

Think of it like the bike path you cut through as a kid to get to your best friend’s house quicker, or how you would use speed dial to call your best friend instead of wasting precious gossiping time to dial all 7 numbers – after all you couldn’t wait another minute to tell her what happened in second period!

Thanks again for being a loyal customer. Don’t forget to use the shortcut for the upcoming holiday season – hopefully this year when people keep coming up to you asking you where you go to find those touching gifts that always seem to be the hit of the party you can tell them without getting tongue tied!


Kate Sabino is the Senior Paid Social Manager at Personalization Mall.

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