Since its founding 25 years ago, Personalization Mall has managed to stay one step ahead of its competition by implementing numerous technological innovations — and even coming up with a few of its own.
Follow the timeline below to see the advancements the company has made over the years.
Start of Automation System with Web Preview
Allowed for customer orders to be processed quicker, and increased conversion rate and decreased errors.
First Sewing and Sandblast Machines, and Additional Laser Engravers
Allowed company to expanded its offerings, with products such as robes, treat bags, afghans, stockings, golf club covers, and more.
First Large Stationary Printing Press
Allowed the company to fulfill Christmas card orders in house instead of drop shipping them. Product list eventually grew to include items such as coloring books and calendars.
Mass Production Direct to Garment Printing
Dramatically ramped up production, allowing the company to mass produce printed garments, T-shirts, hooded sweatshirts, and other apparel.
First Small Direct-to-Object Printers
New technology originally purchased primarily to make golf balls, now used for guitar picks, fishing lures, and the like.
First Automatic Canvas Stretching Machine
Replaced the need to stretch canvases by hand, thus reducing labor demand.
Upgraded Sandblast Process
New washout system allowed large-format transfers and better consolidation of work, as well as larger sandblast items, such as bigger designs on galvanized beverage tubs, and more efficient workflow for larger items, such as personalized growlers.
First 3D Vacuum Sublimation Press
Allowed sublimation on curved surfaces (oval- and heart-shaped Christmas ornaments).
First UV Printer
Used to print directly to doormats, and allowed for additional decoration to direct-to-surface items, such as puzzles and picture frames.
Rotary Heat Pressing Equipment
Allowed transfer of prints to large fabric items, such as fleece blankets.
First High-Speed Sublimation Printers and Additional Rotary Heat Presses
Added to keep up with demand (new printers could print over 60 blankets an hour).
Added Sewing Equipment to Rotary Department
Led to new product expansions, including Christmas stockings, pillowcases, hooded towels, etc.
Transitioned Canvas to Latex Wide-Format Printing Technology
More environmentally friendly, and gave the company the ability to produce outdoor pillows.
Double-sided Fabric Press
Opened door for additional products like socks, scarves, double-sided neckties, and pet collars and leashes.
Mechanical Engraving Equipment
1-800-FLOWERS.COM, Inc.’s acquisition of Things Remembered added capabilities to personalized jewelry, metals, and glass.
